Our Story: Born from Frustrated Mornings
Hi, I'm Sarah, mother of The Krazies.
Like you, I was tired of the daily vitamin battle with my 4-year-old son, Max and 7 year-old daughter Ruby. Every morning started with negotiations, tears, and eventually giving up on his nutrition.
I tried everything: gummies (too much sugar), liquids (spit out), chewables (refused), hiding vitamins in food (he caught on). I was spending $40+ per month on supplements that mostly ended up in the trash.
As a former pediatric nurse, I knew how important consistent nutrition was for his developing brain and immune system. But knowing and doing are two different things when you're dealing with a strong-willed preschooler.
The Breakthrough
The lightbulb moment came when Max helped me make lollipops for his school fundraiser.
He was so proud of "his" lollipops that he ate three before I stopped him. That's when it clicked - what if vitamins could be something he was excited about instead of something I had to force?
I spent 18 months working with pediatric nutritionists and food scientists to create a lollipop that delivered real nutrition without compromising on taste or safety. The probiotic powder came later when Max started calling it "fairy dust" and wanted to sprinkle it on everything.
Today
Over 12,000 families have transformed their morning routine with The Krazies.
Max is now 7 and still asks for his "daily lollipop" every morning. Our pediatrician says his nutrition levels are excellent, and honestly, it's just one less thing I have to worry about as a parent.
This isn't just a business for me - it's the solution I desperately needed as a mom.
Our Expert Team
Dr. Lisa Chen, RD - Pediatric Nutritionist
15+ years specializing in children's nutrition
Dr. Chen helped formulate our vitamin blend to ensure optimal absorption and age-appropriate dosing. She's a mom of two and understands the real-world challenges parents face.
Michael Torres - Food Safety Director
Former FDA inspector with 20 years experience
Michael oversees our manufacturing processes and quality control. Every batch is tested to pharmaceutical standards before it reaches your family.
Our Promise
We're committed to creating products that work for real families dealing with real challenges. Every decision we make is guided by one question: "Would I give this to my own child?"
If we wouldn't, it doesn't make it to your door.
Meet The Krazies
Two adventurous siblings on a delicious mission: make healthy easy and fun. We turned daily vitamin battles into a simple habit—one sugar-free vitamin lollipop, one synbiotic sachet, smiles all around.
Everything we make follows three rules: kid-approved taste, clean ingredients, and transparency. We publish COAs, keep labels readable, and build products we give our own family.